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PPC Salary Survey 2023 Final Report
Morning Y’All
# 902.
We got 902 responses this year, which makes it our best year to date. 2020 was our next best year at 857 responses. Countries/regions are listed in alphabetical as we got another year with 100+ slides.
The 5 year trending median salary chart is back again. We added this slide a couple years ago. For reporting, the bar is 20 for the USA and 10 for rest of world to show a country/region, province/state or a city. The one exception is Africa, which has consistently shown up each year. A lot of responses from across Africa but mostly South Africa… I made them a slide this year.
Some Notes
* Some people have 1-3 years experience in paid but having been working for 8-10 years, thus they can skew salaries higher.
* This year we see Africa get to join Asia, India, and South America with their own slide. Asian & India got slides in 2021. South America got their own slide in 2022.
* Top 4 countries are the same: United States, United Kingdom, Canada, and Netherlands. If you are considering somewhere in Europe to live, Netherlands should be a strong contender I feel
* Remote work has increased a lot this year… a lot of people working for USA brands
* Freelancers/self-employed results got a slide breakout in a few countries
* Some people include their bonus in their salaries I imagine. This can make their salary higher then someone who might not have. Hence why we try to use the median salary across all reports**Results Served Two Ways**
# [Google Slides 2023 Salary Survey](https://docs.google.com/presentation/d/1z_jcysTSPNcXjkI2n1_FT9SvFbLH-V8bvpQ2GDc0Ojk/edit?usp=sharing)
**or**
# [PDF 2023 Salary Survey](https://drive.google.com/file/d/1IDo-PyCVnJUKpMdaPyVGH-mMeUayx1zC/view?usp=share_link)
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Thanks you for helping make this happen. I spend a couple weeks on this project each year and it’s truly interesting to see the data doing this labour of love project.
If you see a mistake or you think something is off, let me know in the comments or DM me and I’ll look into it. This folder has [past salary surveys](https://drive.google.com/drive/folders/1gQIsjgag-E0nAgHoR5w7iufHmtRfP-JB?usp=share_link) results.
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15 Replies
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Gets better every year. Thanks for building this!
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There is a typo on slide 99. Max salary of $55,000 and average salary of $137,807. I assume this is meant to be $550,000.
As always, thanks for putting this together.
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This is dope! Thanks for sharing this !
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[deleted]
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Differences between agency and in-house in Europe are crazy imo, great insights
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Omg germanys salaries are crazy low
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Jeez I’m having a hard time believing some of these numbers to be honest. There’s people in Europe working in-house with 3-5 years experience earning close to €8k a month? Also the freelancer guy somewhere in Europe raking 310k a year in PPC?
Same goes the other way. Making 1.5k a YEAR? Go sit down and collect unemployment. Must be a typo or monthly salary.
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Thanks for doing this, super useful.
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Europe numbers don’t make any sense. Did some people type in their monthly salary while others typed in their annual income?
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the elephant in the room: is literally everyone in the USA making more than $100K???
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Thanks as always for putting this together.
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great work again Duane, thanks for your continued efforts on this.
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Great work on this – one takeaway is to try and work in the UK but remotely for a US company on a US salary!
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I graphed out the US salary with the most submitted experience range (3-5 years) over the years since 2016. Massive growth.
https://i.imgur.com/0PR0czQ.png
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It’s cool to see Africa getting its own slide this year. I’ll definitely take a deeper dive into the Google Slides and PDF versions to see all the details.I noticed you mentioned the top 4 countries being the same as previous years. It’s intriguing that Netherlands stands out as a strong contender in Europe for anyone considering living there. It makes me curious about what factors contribute to its popularity among professionals in the PPC field. Do you think it’s the work culture, the opportunities, or something else that sets it apart?Also, I found some interesting insights about online surveys, which can also provide some helpful insights on your topic. Here’s the link: https://promolayer.io/%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E7%8E%87%E3%82%A2%E3%83%83%E3%83%97/web%E3%82%A2%E3%83%B3%E3%82%B1%E3%83%BC%E3%83%88%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%82%92%E5%BE%B9%E5%BA%95%E6%AF%94%E8%BC%83/
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This reply was modified 1 week, 6 days ago by Kaylah.
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