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PPC price
Hello, I want to ask a question. What affects what will be the price per click in the campaign. I noticed that some days the price is, for example, 0.01 and the next day up to 0.07. Thanks
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1 Reply
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From what I understand, day to day price fluctuations on Ad Markets are determined by availability of space [Where is it showing], popularity of the keyword, and existing bids for that space or keyword. For instance, with elections coming up, Campaign keywords have higher demand, and the price per click will be higher. If the ad distributor is running ads on platforms where election campaigns generate more clickthrough, they will charge more for the click. If there are a large number of bids for the same keywords or spaces, then they raise the price
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Great question. PPC prices can be as unpredictable as the weather sometimes, right? Several factors come into play – things like competition, keyword relevance, audience targeting, and even the time of day can affect those numbers. Keep an eye on your metrics, adjust your strategy accordingly, and remember, even on those 0.07 days, there’s always a silver lining!
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The fluctuating PPC prices could be influenced by factors like competition, bid strategy, and ad quality.
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The price of a click in contextual advertising depends on 2 main factors:
1) Competitors’ prices
2) The quality and cumulative CTR, keyword and quality of the ad
Therefore, the price can go up and down in different periods. However, as far as I can remember, you can set price limits. Then on “expensive days” the ad will be shown less or not at all
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