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PPC optimization on Amazon
Does it make sense to turn off the PPC campaigns that are showing great impression and decent clicks, however without any sakes order? It’s costing us lots of money for clicks but no sales.
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1 Reply
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Well, yes. That’s called bad performance. Getting clicks doesn’t directly mean anything positive. Your targeting may be bad and causing irrelevant clicks. If it’s not resulting in purchases after a certain amount, you will just be throwing money away.
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Cut those keyword bids if 8 clicks or more and no sales by 20% – sub $50 sales price product and optimize 2 times per week. Make this a weekly practice. Works for me quite well! I also reduce any high acos campaigns by formula but rule of thumb is 10%. High acos meaning any acos higher than my profit margin.
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It does if you have spent a fair amount of money it. If you spend like $5, then maybe that doesn’t require being turned off. Automated Product Campaigns has been doing really well for a number of our clients. Worth testing if you have not already.
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