PPC Globally

Forum White Hat SEO PPC PPC Globally

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  • #13655
    seohelper
    Keymaster

    Hi Guys,

    I am starting as PPC manager for multiple regions soon.

    I have noticed that the the current account lacks so many things; for instance attribution models, buyer journeys ( users are being sent to pages where they need to add personal info while they are still at the very top of the funnel).

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    We work with an agency and in-house we have the demand generation managers who own the Google Ads campaigns.

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    What would be your advice in general and does anyone have experience in a similar situation?

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    Thanks

    #13660
    fathom53

    Someone do a full [ad account audit](https://www.takesomerisk.com/ppc-audit-guide/), find out why things are the way they are. Also find out what the agency does or should be doing… are they even doing their job? Find out wha the demand gen person’s role is. Use the ad account audit to create your strategy for 2021.

    #13656
    Viper2014

    Check if the conversions are working. Then start anew.

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    Have fun : )

    #13657
    mrgood5rovic

    Check conversion tracking, do account audit, check what’s the logic behind that account structure and tracking. Make strategy, restructure account so you keep as much good data as possible, have fun!!!

    #13658
    Danger_Mouse8

    When you say no attribution models. Do you mean the account is just using the last click model or something else?

    #13659
    IdeasKeepFlowing

    Globally? How many countries? All of ’em? I hope you checked and made sure they have bid modifiers for each different country? Results can vary so much from one country to another… What are they selling?

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