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PPC Globally
Hi Guys,
I am starting as PPC manager for multiple regions soon.
I have noticed that the the current account lacks so many things; for instance attribution models, buyer journeys ( users are being sent to pages where they need to add personal info while they are still at the very top of the funnel).
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We work with an agency and in-house we have the demand generation managers who own the Google Ads campaigns.
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What would be your advice in general and does anyone have experience in a similar situation?
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Thanks
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