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PPC 3rd Party Platforms
What are some great 3rd party platforms for Paid Search & Paid Social?
We currently use Acquisio & it’s okay so far, but I’d love to know if there are any other better platforms that handle pacing, bid automation & reporting all in one also.
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2 Replies
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Kenshoo is good for budget pacing and reporting. As far as bid automation, I almost always find that using Google/Facebook/Microsoft’s own bid strategies is the most effective option once you have sufficient conversion data.
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Unless you know what you’re doing to run platforms directly you’re better off hiring an agency than buying through a portal. Especially on FB/Google.
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