Forum › White Hat SEO › PPC › PPC 3rd Party Platforms
What are some great 3rd party platforms for Paid Search & Paid Social?
We currently use Acquisio & it’s okay so far, but I’d love to know if there are any other better platforms that handle pacing, bid automation & reporting all in one also.
Kenshoo is good for budget pacing and reporting. As far as bid automation, I almost always find that using Google/Facebook/Microsoft’s own bid strategies is the most effective option once you have sufficient conversion data.
Unless you know what you’re doing to run platforms directly you’re better off hiring an agency than buying through a portal. Especially on FB/Google.