-
PMAX Performance Drop?
I’ve been running a Pmax E-Com Campaign for about 75 days now and it was averaging a sale a day consistently that whole period. As of last Friday the 20th no sales at all. Has anyone else run into perform drops etc?
-
1 Reply
-
Pmax is notoriously unpredictable and difficult to fix. That said, not enough time has passed to really show a problem here. You might get three sales in a day tomorrow. 70ish sales in 2-3 months is nice buts it’s just not enough volume to call stable.
You could launch a new one with new creative and see if it helps if things don’t improve in a few days.
Search ads are generally more predictable if you can use that format.
-
Can you check your tracking? What’s your average conversion delay? Have you made changes to your bids? What’s your bid strategy?
-
Your bigger issue is 1 sales / day, which if it doesn’t happen. Can throw everything off. PMax might not be the best tool for the job you are looking to get done.
Log in to reply.