Please help super confused…

Forum White Hat SEO PPC Please help super confused…

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  • #25774
    seohelper
    Keymaster

    I’m trying to set up a campaign right now for my web agency but this stuff is hard and confusing lol. Should I separate “web design” and “web designer” into different ad groups or will both keywords rank if I only put down one of the keywords?

    #25775
    Superb-Tax8041

    Those are fairly broad, so first of all I’d add all of the negatives for the keywords you don’t want to show up for: “what is web design”, “most famous web designer” or similar, and wouldn’t use plain broad as a match type.

    As for intent, it is different in this case so I’d create separate ad groups with different ad copy

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