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Pinterest Targeting
Anyone have some general recommendations for Pinterest interest targeting? Seems like these days the standard for things like FB is broad targeting, have you noticed the same for Pinterest? Or does it do better with heavier targeting parameters?
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TIA!
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1 Reply
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Pinterest does well with keyword targeting if you are in a relevant product category (i.e. if you are selling sweaters, you can get your pins all around sweaters and winter clothes very easily this way as people are in inspiration mode).
If you aren’t, then broad or lookalike targeting tend to work well.
Also with the right audience and creative, you can crush retargeting.
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