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PerformanceMax and ValueTrack parameters
We can track how each asset performs via a subid within a PerformanceMax campaign. However, if we have multiple assets inside an asset group, Google doesn’t tell us how much each asset spent, which makes calculating ROI impossible.
I’m wondering if there’s a way to maybe pass through cost in the URL?
I know I could setup 1 PMax campaign with 1 asset group and use the campaign’s stats but I’m trying to avoid setting up 100’s of PMax campaigns just to test creative.
Any idea folks?
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1 Reply
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My honest to Baal Hammon advice ~ work on developing marketing strategies that use less data to do the same amount of work. Google is going to do eveything they can to “META-ize” there data to be extremely “behind the curtain” due to a healthy mix of EU regulation & greed. They’re not paying extra backend cost for a US special ad platform UI. It’s their world, were just marketing in it.
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Build up quality asset groups and measure holistically. Have at least one good higher.
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