Performance metrics for app promotion campaigns

Forum White Hat SEO PPC Performance metrics for app promotion campaigns

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  • #10218
    seohelper
    Keymaster

    I am promoting my app through google ads and have the following ratios:

    Impression / clicks: 2.5%

    Downloads / clicks: 35%

    Downloads / Impressions: 0.85%

    So would this be considered a good campaign?

    Any thoughts are very much welcomed!

    PS: this campaign is only based on headlines & descriptions / I dont have any images/videos/html etc…

    #10221
    Moty_M

    It’s good if it’s profitable or aligns with your marketing plan goals

    #10219
    Makarovx1

    Any other ideas? Appreciate a bit more specific replies

    #10220
    yhic

    What’s the goal here? Is it just Install?
    Also, it’s important to use videos and images. From experience, they have a much better performance than text. Also, if the app is on iOS, don’t run iOS campaigns in Google. Save the money and run them instead on Apple Search Ads. It’s a lot more efficient than Google.
    Finally, what’s the MMP you’re using to measure performance? Google won’t give you the full picture. You need to know how many people opened the app after downloading it, what actions they took, etc.

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