-
Performance Max is getting 70% of clicks from Display network. How to reduce this?
Hey everyone,
I’ve been getting a lot of spam leads from performance max. I went into optmyzr and saw that there was a massive increase (20% – 70%) in clicks/cost from the display network from the time I started getting increased spam leads.
What steps can I take to reduce the spend on the display network? -
1 Reply
-
If you’re able to see which scam display websites are doing the click fraud, you can add them to your placement exclusions list.
There are a lot of scam display websites, so you’ll need to make updating your placement exclusions list a part of your daily workflow.
-
I would not use performance max for lead gen at all. MAYBE if you’re optimizing towards a qualified lead or later stage event as your primary conversion action.
-
Don’t use pmax for leads. its awful for that.
-
Reduce your display assets to force pmax into changing the budget allocation.
-
You can go into your P-Max placements report, download all of them and then add back to your account excluded placements list. That’ll probably kill most of of the GDN traffic, at least for a while.
P-Max can work really well for lead gen as an add-on to an effective search effort. But never run it alone. I would also avoid using URL expansion for lead gen.
And, ensure you’re running branded search elsewhere in your account or block your brand at the account level to prevent P-Max from running that and overinflating reported performance.
Log in to reply.