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Other services besides PPC you offer?
I’m guessing SEO, but what about review solicitation? It’s the #1 service I want to start offering, but if I do not have any automated way to see a clients “new customer” list how could I even offer review solicitation? And if they (the client) needs to send me data regularly they’re unlikely to want to sign up for the service because it adds work for them. Yes, maybe less work than if they were proactively running a good review solicitation program, but you get what I’m saying. Appreciate anyone’s thoughts on add on services, especially for local service based companies.
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1 Reply
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For your issue with review solicitation, you’re right, it could be a bit of a task acquiring a renewed customer list from your clients frequently. However, there are some CRM (Customer Relationship Management) tools out there that can automate this process for you. for example, tools like HubSpot, Salesforce and Zoho could integrate with your service to directly pull new customer data, whilst keeping privacy and data security in consideration.
In terms of other services, alongside SEO as you mentioned, consider things like content creation and marketing, social media advertisement, and email marketing. they are all highly effective and sought-after services. local service based companies would also benefit greatly from local SEO and geo-targeting services. don’t limit yourself to just PPC – digital marketing is a vast field with lots to offer.
Also, training and consultancy would be a great aspect to look into. Many SMEs look for basic to advance level training/consultancy related to digital marketing. seems like a lot, huh? but these services can strategically align with PPC and can make your portfolio more appealing to potential clients.hope this helps! and good luck with your business endeavours. Let me know if you have further queries, happy to assist further.
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