• PPC

  Optimizing PMAX for revenue?

  Posted by Music_Nature_Tech on May 7, 2024 at 6:36 pm

  Hey everyone,

  I am assisting with an ecom paid ad campaign.

  Tag setup:

  Recording a dynamic conversion value out of the TOTAL spend (cost + shipping + tax)

  They are also recording "revenue": Cost before shipping and tax

  How do I setup the goal to optimize for the revenue not the dynamic conversion?

  Thanks

  Music_Nature_Tech replied 1 week, 3 days ago 2 Members · 1 Reply
• 1 Reply

• 

  YRVDynamics

  Guest

  May 7, 2024 at 8:48 pm

  Start with your GTM preview testing and GA debugg tool. What is being passed back? Sounds like this is a stripe account & data value is being passed back direly from the site as opposed to a ecommerce Google API (shopify)

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