• Social Media

  Ongoing Debate: Single Brand Page vs. Multiple segment-focused pages. +Rumors of big brands potentially consolidating.

  Posted by seohelper on May 28, 2021 at 3:17 am

  As organic engagement continues to decline, what’s the trend for 2021 and beyond? Single-brand FB Page vs. multiple segment-focused FB Pages?

  Argument for single page:

  * Funneling all activity to one page
  * Paid media targeting allows for reaching the correct product segment without segmented pages
  * Easier to manage
  * Theoretically – will the algorithm know you like product A and not B, thus showing you posts of Product A… and not cluttering your feed with posts about product B?
  * Create FB groups focused on segmented products to create high engagement with fans of those products.

  Argument for segmented

  * Laser-focus content can captivate and engage the audience.
  * Fans are not distracted or given reason to unfollow due to focus on product they aren’t interested in
  * Stronger engagement / connection

  ​

  Would love to hear opinions and if there are any examples of brands consolidating?

  seohelper replied 2 years, 11 months ago 1 Member · 0 Replies
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