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Not sure where to go next with a client
Hi everyone,
I’m at a bit of a crossroads because I’m not 100% sure where to go next when it comes to a client of mine.
They have SEO services as part of a larger package from my company (their website needs some serious development work) but in terms of SEO, they’re doing great. Many of the things I want to see improved, like Page Speed, are in the developers’ hands now.
At this point, I’m not exactly where I want to go. I’ve already put in about 50 hours of work for them and have done extensive KW research, competitor analysis, backlink research, and content audits.
They are DOMINATING their niche as they’re an established site that’s been around for quite some time. Even their few competitors actively link to them because of what a behemoth they are.
I’ve always thought that when there’s nothing to do, you can build backlinks, but they have around 20,000. Even when I check out where competitors are getting their backlinks, 90% of the time that site is also linking to theirs.
So at this point, I’m not sure what else I can do for them. What do you guys do when you feel like you’re kind of at a flat point? Anything else I should be checking on?
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7 Replies
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Would implementing structured data or Schema make sense for them?
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While I’m sure they have some are there any featured snippets they could go after that maybe they don’t have? I also second implementing more structured data. You won’t see results right away (really if ever) but will help reaffirm what Google might already know.
What about other media like videos and images? Maybe more can be done with that?
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20k backlinks mean nothing if not linked appropriately. Almost certain you will find tons of pages with high bounce/exit rates, pages with no back links, pages not indexed, poor UI. Not to be rude but the fact that you are saying you “ran out of things to do” shows you are only scratching the surface of what you know with SEO
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How well is the SEO/website to conversion rates defined? Always room to push conversion rates.
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Internal linking audit might be an option.
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I saw your comment saying they are small town local, I would guess that you have some opportunities with Local SEO to improve. Make sure you have a fully optimized Google My Business, Bing Places, and Apple Maps listings.
GMB is huge, many people even do their research via Google Maps nowadays so you should make sure you have the following:
* Proper Primary and Secondary Categories – these are HUGE
* Accurate Name/Address/Phone info, hours and special hours, and website links
* Photos and Videos
* A helpful and KW-targeted business description
* A short response time to any Q&As and reviews
* Fully leverage any applicable attributes like Wheelchair Accessible, Led by Women, etc.
* Posts for any events, COVID updates, etc.
* Service Menus and/or Products. Not all categories get these, but Service Menus appear in Google Maps on mobile devices and Products can get prominent placements as well. These are often under-utlilized and you can get real creative. For one client we have uploaded their floor plans as Products, so users can quickly see what you have for them and you can get them down the funnel better. -
i have this problem all the time, some of my go to’s are broken backlink reports (ahrefs), Low CTR reports, content gap analysis, striking distance market muse reports etc. Sometimes our job is simply just getting creative
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