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No purchase conversions from Google ads
I run a Online Jewelry brand I’ve been running Google ads Ran PMax campaigns (with assets & No Assets)
Google shopping, Skags or Stags and nothing. Starting to feel lost about Google ads -
1 Reply
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Budget and length of campaign?
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To start with, do you even have cart visits?
If people land on your website, browse around but never add to cart, you’ll know something is wrong at the highest level.
A lot of other things can be part of the problem, and here are the usual ones:
* tracking not in place
* not the right keywords (or match type)
* competition too high
* targeting (geo/audience/etc.)
* running on the wrong network (in your case PMax could be spending all the money at the wrong place in the campaign with assets)
* Landing page issue (loading speed, UX, cart experience, payment options…)
* Product issue (pricing, appeal, offer…)
* something else -
How much are you spending daily. If your AOV is $1K and your spending $20 a day, thats too small.
Also PMAX is a long term game.
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Sometimes it could be the platform you are on. Have you tried Meta? Also how good are your creatives and landing page (your data should show this). Are you collecting emails?
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