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No conversion value with Google Analytics Import
We were using Google Ads tacking code and tried to switch to Google Analytics goal import. The issue is that the value of the conversion isn’t imported in Google Ads: we can see the amount of conversions, but not the value of these conversions (and it is of course breaking our ROAS strategies campaigns).
In Google Analytics we can clearly see the conversion value, BUT it looks to not be registered under the goal but under the e-commerce data.
Is it possible to use the Google Analytics goal import AND have the conversion value imported too in Google Ads?
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1 Reply
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Yeah it’s possible
Why did you abandon the GAds pixel though? Did you have problems sending value with it?
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