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Newbie question
I was recently (1 week) tasked with adding Google Ads to our company’s marketing efforts (ecommerce store selling industrial products) The website is new and there were zero campaigns running. I made 4 campaigns to start testing with very LOW budget.
I was wondering, how many campaigns should I set up to get this started? I read very conflicting information, some say do 4-6 and give it a month, other people write that I should do 50+ campaigns.
Help! What would you do?
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1 Reply
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It will depend on many factors such as the number of products etc, but I’d suggest keeping it simple and not segmenting too much.
I’d also say starting with standard shopping campaigns/manual bids.
One thing I missed initially was adding plenty of audiences in observation mode, these can be used for bid adjustments in the future once you have gathered enough data.
You could also create some schedules, just to segment the days and again these can be used to make bid adjustments in the future.
If you have a very low budget it may take a very long time to see any results, and it the campaigns may not work at all.
Hope this helps, obviously these are just the things I’d do, and hopefully others can also offer their advice.
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Number of campaigns is the wrong question and ask. You should focus on what do you want to promote and where can the company make money based on the number of products and SKUs. You might need 3 campaigns to do this or you might need 8 campaigns to do this. Not including a brand campaign. In the end, start with a couple campaigns you think have a strong case of being successful and grow the ad account and number of campaigns from there.
Having to many campaign and a low budget is a recipe for disaster as you will spread your budget to thin and hardly get any traction. It is better to consolidate your ad spend on a few campaigns and get those working and become profitable… then scale up.
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