Ok so I have a client using a squarespace site that is not that good looking. I am thinking of having them switched to a WordPress template and having a company I worked with in the past design it. I also hear often about instapage and unbounce for single page lead gen. What do you normally do for your clients with bad sites?
If it’s just a landing page unbounce is a really good option.
If it’s the whole site I recommend webflow. It’s a tad more complex than WordPress, and you don’t have the option to use some plugins, but they also have a cms, tons of themes, and it’s faaar faster, which in general helps for ad performance.