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NetSuite + Google Ads / GA4
I work in-house at a company making the move to Netsuite. The Netsuite implementation team is having a hard time understanding my requirement of having Offline Conversions automatically imported to Google Ads. Same issue when I bring up GA4.
If anyone has recommendations for integrating NetSuite with Google Ads/GA4, I’d love to hear it. Workarounds welcome.
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1 Reply
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For a paid solution that claims to do as much as Netsuite does it seems silly to me you’d have to go out and find solutions and they don’t have answers.
Maybe look into something like a Zapier connector.
Unrelated, but I’d be curious what platform you’re moving off of, and why you went with Netsuite.
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Without asking any questions, based on the info you have provided that sounds pretty simple. Maybe they do not understand your use case but I have never heard about offline conversions and the first search result gave me a good idea why you would want to use upload them.
One solution can be, Create a custom field against the lead and/or customer or where ever to store the Click ID. Then whenever you need to send something to GA you can decide to have it on an event trigger via a User Event script when the sales order is created as an example or you could do it on a scheduled basis using a saved search and a Scheduled or Map/Reduce script that sends a HTTP request either directly to GA or to zapier.
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