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Need a advice to rank clients website on business intent keywords.
Need some advice from you all the experts out there, what could be the best possible way to outperform our competitors apart from content and keyword optimization. Website niche is in Education.
Please share your thoughts.
Thankyou.
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1 Reply
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Better content than everyone else, backlinks from sites in the same niche
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“Good” Content is key. Since it’s education – establishing authorship is a good direction to go.
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Links.
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I run an agency and oversee SEO for sites like http://www.pdx.edu
When doing content – learn about googles EEAT score
Go for long tail keywords first, then build up to more competitive terms.
I use SEMrush and they have a decent “intent” tag they assign to various keywords- that might be helpful
Links are important, but got for quality links.
Links are bought and paid for. Either you’re paying for someone’s time to do outreach or buying directly.
The former is preferable.
Find your competitors who are ranking for xyz keyword.
Look at their page content and do it better
Then look at their link profile to that page- do it betterThat’s a decent start
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