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Name Keywords
For background: I recently started my own digital marketing agency. I’m decently busy, but of course I am still trying to build up my clientele 🙂
So earlier I was searching for my realtor on google, and I noticed there was a sponsored ad for her name. But the top 6 organic results and the GMB listing were all her… So I assume most people would click on the first (sponsored) result, which is costing the real estate agency money. For. No. Reason.
Am I wrong here? Also note: I searched multiple times, there were no other ads bidding on her name.
Why would the agency do this? To make their basic stats (CTR) look good? Am I missing something? I’m totally open to insight here. They also have horrible grammar in their copy, random capitalizations throughout the ad, etc.Also, now that google is more transparent I can see who is running her ads and I’ve had less than great experiences with that agency at my past workplace. Is there a way I can reach out to her real estate agency to pitch myself and reference this issue without sounding like a jerk haha? I think it’s all in my approach but I am wondering if anyone has any tips! TIA
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1 Reply
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Sorry, I should probably clarify; The real estate agency has hired a marketing agency to run the ads and the marketing agency is the agency that I had a less than great experience with.
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Sounds like you are talking about branded search terms?
You normally run them to fend off competitors from stealing your traffic. Just because you didn’t see competitor ads when you searched for her brand name, doesn’t mean competitors aren’t bidding on them.
While you do pay for clicks for people already searching for your business, the CPCs are always a lot lower than non-branded keywords.
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