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My Google my business views has dropped to nothing.
Hello,
I used to get a lot of calls from people finding me on google my business but now my performance numbers have dropped to nothing.
I’ve filled out all the fields thoroughly and I update it often but now I get nothing.
Is this a google update? How can I fix this?
Thanks.
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1 Reply
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I recently read that they removed map listings to show on search? … i could be wrong.
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Follow the user journey toward your business. Type in “{your service/product} near me”. See what businesses come up. Then compare. Maybe the competition started doing more.
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Depending on the industry, the SERP could have changed. What’s the market? What’s the intent behind the keywords you’re trying to rank your GMB (GBP) for? Consider commercial intent vs information and whether your GBP content hits the right market for the audience/algo.
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Add your map to your website. And increase your postings to several posts per week. Do a little keyword research and restructure your products and verbiage to include them.
Also, do some competitive research on pricing and offer some introductory options and price matching.
That will get CTR up definitely.
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Check to make sure a competitor didn’t create a business listing of your category beside your listing. It could be getting filtered out on google map.
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Occasionally, for some professional services google will “create” a listing for companies. I see this mostly for doctors, where Google uses some NAP from directories to create a listing with enough direct searches for them to do so.
So, double check that’s not the case.
Otherwise, follow the user experience. Search for terms you’re trying to rank for, see what the SERP looks like. Find where you are (but keep in mind that Google is using your location data, so if you’re doing it close to your office…) A SERP checker tool would be better for this.
Check your GSC if you have a website. Make sure all your pages are listed. You can also site: search your URL to see all the pages that are listed.
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Use a tool like local falcon to show a grid of how your business is ranking compared to others nearby. Check the competitor categories and usage. This should be a good starting point.
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