We have an ad agency we are working with that just set up this “universal local ad” and I’m trying to get more information on it. It’s a form of local service ad I think, but I’m new to all this and just looking for some resources that might be able to give me a better idea of what the ad type is, how it’s run and optimized. The agency isn’t being extremely helpful, they are kind of just selling it as a hot new google feature that’s great, so I’m trying to find out more. Thanks!
They are relatively new. I personally haven’t set them up yet, but from what I’ve researched, you give Google a bunch of assets (text, images, video) and they create ads to run for you in different locations.