Moving into tCPA – recommended daily budget for this to be effective – cannot find documentation.

Forum White Hat SEO PPC Moving into tCPA – recommended daily budget for this to be effective – cannot find documentation.

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  • #10318
    seohelper
    Keymaster

    I’ve seen people recommend 2-3 times tCPA. Anyone have hard numbers or even anecdotal evidence to support this?

    Thanks

    Edit: I found that Google does provide a recommendation:

    “..you’ll want your **average daily budget at least 20-30%** **higher than your campaign average daily spend**. This allows for quicker learnings when using Target CPA or Target ROAS and more volume at a similar efficiency.”

    This was in relation to campaign testing – [more reading here](https://support.google.com/google-ads/answer/6167145?hl=en&ref_topic=6167089).

    #10319
    R0N_SWANS0N

    5-10x whatever would be a honestly competitive CPA

    #10320
    yhic

    10 to 15 times. If it’s an app campaign it should be 20 times. I think it’s mentioned somewhere in the Support pages.

    #10321
    TTFV

    I’ve never seen this documented anywhere but Google reps have often mentioned 2.5x tCPA for auto-bidding.

    All that really means is you’re looking for 2.5x conversions per day or 76 conversions per month. And, that happens to be a pretty solid number for automated bidding to work well.

    We are finding the current threshold to be around 20 conversions per month, any less and auto-bidding still tends to get outperformed by ECPC.

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