• PPC

  Moving into tCPA – recommended daily budget for this to be effective – cannot find documentation.

  Posted by seohelper on September 11, 2020 at 10:40 pm

  I’ve seen people recommend 2-3 times tCPA. Anyone have hard numbers or even anecdotal evidence to support this?

  Thanks

  Edit: I found that Google does provide a recommendation:

  “..you’ll want your **average daily budget at least 20-30%** **higher than your campaign average daily spend**. This allows for quicker learnings when using Target CPA or Target ROAS and more volume at a similar efficiency.”

  This was in relation to campaign testing – [more reading here](https://support.google.com/google-ads/answer/6167145?hl=en&ref_topic=6167089).

  TTFV replied 3 years, 7 months ago 1 Member · 3 Replies
• 3 Replies

• 

  R0N_SWANS0N

  Guest

  September 12, 2020 at 12:50 am

  5-10x whatever would be a honestly competitive CPA
• 

  yhic

  Guest

  September 12, 2020 at 1:09 am

  10 to 15 times. If it’s an app campaign it should be 20 times. I think it’s mentioned somewhere in the Support pages.

• 

  TTFV

  Guest

  September 13, 2020 at 11:27 am

  I’ve never seen this documented anywhere but Google reps have often mentioned 2.5x tCPA for auto-bidding.

  All that really means is you’re looking for 2.5x conversions per day or 76 conversions per month. And, that happens to be a pretty solid number for automated bidding to work well.

  We are finding the current threshold to be around 20 conversions per month, any less and auto-bidding still tends to get outperformed by ECPC.

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