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Most users opt-ing out from app tracking in the new iOS 14.5
Most users opt-ing out from app tracking in the new iOS 14.5
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9 Replies
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totally expected. Why would anyone allow tracking?
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Thanks for sharing.
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They tried to sugar coat this for months. 96% in one week. Bye bye Facebook!
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It’s not like opted out users are worth zero. They are worth about 35% less.
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Guess all my conversions are coming from Android users now
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ads performing better than ever for me tho!
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Not seeing this at all in the data
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I wonder how many people have updated
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Apparently, according to one of the facebook marketing experts I talked to, if you use the conversion API on Shopify/your site then it should function as well or better than the pixel since it shares information directly from your site to facebook.
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