• PPC

  Mobile App Client, UTM Capture Question

  Posted by marketing_takes on January 11, 2023 at 10:15 pm

  Hey there, wondering if anyone has a good solution for this / whether or not this is a noob question.

  I’m working with an app-based client and they’re not capturing each customer’s converting UTM parameters. I know e-comm brands can capture this in their CRMs fairly easily. How would I go about advising the brand to do this as well?

  Use case: understand differences in LTV, retention, churn, etc. by different acquisition channels/campaigns. Please help!

  marketing_takes replied 1 year, 3 months ago 1 Member · 0 Replies
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