I have a campaign going for a few weeks now. Before I was getting 80-90% IS. Lately, It keeps telling me that 75% IS is lost due to budget. I’ve raised the daily budget from 50/day to 150/day. I’ve also raised bids to $18 even though my average cpc is like $8. Quality scores are 8-10.
Manual bid strategy. What gives?
I’ve also paused 2 out of the 4 ad groups while I figure this out. Do te paused groups count towards IS lost?
Just a follow-up to anyone who may been interested. I ended up upping the budget to something ridiculously higher than I intend to spend ($500/day when I actually intend to spend around $30) and increased the bids to $50 (my average CPC has been $9.50) and that seems to have helped it a little bit. Im still not getting a lot of impressions, but it stopped the IS has gone up to mid 80s. I realize that Bing doesn’t have the volume that google does but I still think there is more volume out there today than I’m capturing. I reached out to support today and they said they are going to look into it within 5-7 business days.