-
Meta Ads Optimization (CBO vs. ABO)
I would say from my personal experience in CBO (Campaign budget optimization) & ABO (Adset budget optimization) , If I have to choose one then I am always leaning towards CBO as it gives flexibility to META to adjust the budget and allocate it to the best-performing products.
Take a scenario where you are running 5 Ad sets of 5 Product groups and you have applied ABO, Most probable scenario is that meta would stretch the budget distribution on that product group evenly while in CBO I have seen and observed certain flexibility.
Although I am just speaking it from my own experience, You guys might have different scenario to share.
My motto in meta ads is to run after flexibility and optimal optimization that I achieved through CBO
Would love to hear your feedback on the same.
-
0 Replies
Sorry, there were no replies found.
Log in to reply.