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Meta Ads: best performing audience is no longer working, what should I do?
One of our best performing audiences have been generating 0 results, most likely from visual fatigue. But when we test out new visuals, they don’t seem to work either. What is going on and should we pause the audiences entirely and revisit it later? At this point I feel like we are just wasting money right now.
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1 Reply
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What is this audience? Broad? Custom? If custom, you need fresh supplies.
How many tests have been conducted and for how long for each batch? If it’s too fast because burning budget you won’t get good results.
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it means you have creative fatigue. Creative is not just as important as audience nowadays. Revise the creative, find your hero creative and iterate more of those.
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