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Manual CPC vs. Max Clicks with Bid Limit — What’s the difference?!
I’ve been researching this for a while and can’t figure it out for the life of me. What is the difference between Manual CPC bidding and Max Clicks with Bid Limit?
Is Manual CPC with a bid of $5.00 per click any different than Max Clicks with a bid limit of $5.00 per click? If so, how is it different?
Thanks in advance! 😀
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1 Reply
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maximize clicks will use “smart” bidding to serve your ad to users who are most likely to click.
Manual cpc will not use any smart bidding.
maximize clicks is one of the dumbest strategy and should be only used in emergency services or when you want to burn your money.
What is your goal? Sales? –> use maximize conversions and a low daily budget.
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Max clicks, as it sounds will focus on getting clicks. While those clicks will be somewhat relevant to your business they won’t necessary be clicks that are likely to generate conversions (such as filling in a web form or buying something) on your website.
With this strategy you have no control over what you’re bidding on various keywords or the queries that trigger them. Max clicks with a bid limit simply forces Google to never bid over that $5 CPC, for example. And you can only set this per bid strategy, so it applies to all keywords.
Manual CPC is a bid you set at the keyword level as a base. Google may bid anything per auction but over time will try to not exceed your CPC in combination with any bid adjustments you may have set elsewhere, such as for audiences or devices.
This bidding strategy allows you set adjust bids more granularly based on the performance you’re seeing per keyword.
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I disagree with some of these comments. Max Clicks can absolutely be more effective in certain situations. I use Max Clicks for lead generation strategies all the time. If I see Max Conversion average CPC coming in why too high, switching to max clicks and adjusting the bid limit to work with your daily / monthly budget is sometimes the better option. I would suggest you do not use Max Clicks with broad match keywords, make sure you have a good focused converting keyword list. It’s essentially like Auto–Manual CPC with a little bit of control on the bid limit and smart bidding data signals layered on.
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