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Managing socials for over-involved but unaware manager
I’m working for a small lifestyle magazine and while my role is firstly writing content, as I have a background in social media, so I’ve also been asked to assist with their Facebook, Twitter and Instagram.
It’s a small team and my boss is hands-on, i.e., wouldn’t just give me access to all their channel and for me to start posting and then sending through reports, keep them updated etc. But I don’t think they’ve really got their head around social – they refer to it as ‘social amplification’.
The good thing is, they have lots of content – everything in the magazine could work well on social, they also get UGC and get content to post from ad clients.
They want to post all their social from a third-party system (like Hootsuite), but want it to be free. However, I understood content performed better when posted natively.
It sounds like they want a strategy, but I don’t really think they need one… I wrote a document a few weeks ago explaining how I think they should roll-out their content, but I didn’t really get a response to it.
So I need to: Convince my boss that I’m am actually capable of managing the accounts and that we just need to get in there and do it.
Has anyone had a similar experience with a boss who might be apprehensive, over-involved but not super informed?
Thanks!