I’m working for a small lifestyle magazine and while my role is firstly writing content, as I have a background in social media, so I’ve also been asked to assist with their Facebook, Twitter and Instagram.
It’s a small team and my boss is hands-on, i.e., wouldn’t just give me access to all their channel and for me to start posting and then sending through reports, keep them updated etc. But I don’t think they’ve really got their head around social – they refer to it as ‘social amplification’.
The good thing is, they have lots of content – everything in the magazine could work well on social, they also get UGC and get content to post from ad clients.
They want to post all their social from a third-party system (like Hootsuite), but want it to be free. However, I understood content performed better when posted natively.
It sounds like they want a strategy, but I don’t really think they need one… I wrote a document a few weeks ago explaining how I think they should roll-out their content, but I didn’t really get a response to it.
So I need to: Convince my boss that I’m am actually capable of managing the accounts and that we just need to get in there and do it.
Has anyone had a similar experience with a boss who might be apprehensive, over-involved but not super informed?
Right there with you. My boss is obsessed with being the face of the org and wants to be the star of videos on FB that are 10+ min. It hurts so bad to be apart of but it pays the bills. I’ve started discussing the metrics and letting them know how we lose 99% of viewers after 2 min but they don’t seem to care.
I’ve had to pull myself back and learn to not have it be a representation of me. If that’s what the boss wants, it’s my job to assist. I’m really hoping it changes and they see better content does better, but so far no dice.