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Made a mistake in creating Two Google Ads Campaign for the same services, profits cut after months of improvements. Want to pause one of them and optimize campaign. Help a newbie?
Hello everyone!
This is probably going to be a bit confusing and long, but please bare with me. I’m pretty new to Google Ads, and self-taught with the basics of how they should function. I’ve received help for the first 3 months from Google Ad Managers through an offer Google had at the beginning of the year. They did help me set the basics, but it seems that it wasn’t enough because there was a lot missing to make my ad more performant. I’ve recently discovered that some advice given was actually what has cut this month’s profit by 30%, and it’s affecting me severely because my main source of revenue is Google ads.
So the ads are for an X-ray/Imagistics clinic (3 different services offered). Initially, I had created a search campaign with one single ad group for all 3 services. So all keywords were bunched up together. I didn’t know this isn’t ideal nor was I advised otherwise. In June, at the end of my “Google Manager help” trial, I was told I should create another campaign, but with 3 different ad groups, each for a service with their keywords. I wasn’t told to pause the old campaign. Until that point, my campaign was working GREEAT and I’d been gradually amazingly increasing revenue.
Instead of using the budget for both campaigns and working just as efficiently, the ads started competing with each other and either uselessly using up the budget with no conversions, or not using it at all, which makes sense but at the time neither I nor the Google manager realized this would happen. I gave it time to gather more data, in the hopes that it picks up like the old campaign, but instead it just got worse.
This month I lost a lot. I also know that it’s summer season and that revenue usually drops then, but google keeps showing me a high rate of impression, spending, and clicks, and yet im getting rarer calls for appointments compared to before.
I’ve also started noticing a higher CPC on both campaigns.
I want to pause the old campaign, the one with just one ad group but im scared the other one won’t perform as well as the first one did before I created it, and i’ll end up losing history data for the wrong campaign.I want to know what suggestions you have here? Should I try my luck with the new campaign and pause the old one as they’re clearly not working well together? **Below you can find the settings I have in place for the campaigns for a clear picture**.
\- The account tracks conversions
\- Campaign one (with the one ad group) has the **maximize conversions** strategy. Campaign two has the **clicks strategy.**
\- **Campaign one has a CPA set at 37.5% of the budget**, and I’ve noticed it worked realllyy welll on this number, especially before creating the 2nd campaign. Campaign 2 has no CPA set
\- **Campaign one has up to 600 keywords**, where as **campaign two has a maximum of 100** **per ad group** on average
\- Both Campaign’s keywords are set on **Phrase matching**. I’ve tried broad at differnt points for both and it didn’t work well (usig up too much budget with low conversions for pointless keywords)
I know this might it be enough to even answer my question, but any insight is helpful. Please feel free to ask my anything that might help point me to the right direction, I ant to take action fast so that I start next month fresh…. hopefully.
Thank you!! -
1 Reply
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Does the second campaign have the same keywords as the first? Also, what match type? There could be overlap that makes it unnecessary to have both running. If the first one was the main driver of performance, just pause the second campaign and focus on that.
It sounds like your ads manager expanded your campaign too fast and somewhat unnecessarily. There are ways to expand and scale up the campaign that works and grow without sabotaging the whole account.
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You said campaign 2 is using the “maximise clicks” bid strategy? If so the first thing I would do is switch that to a conversion based strategy as well like your first campaign. This campaign will be prioritising low quality users who it can bid for cheaply but are unlikely to convert. This inflates your clicks and impressions but hurt profit.
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