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Looking to expand my own trade websites blog strategy
Hi guys. So I own http://www.fifewindowcleaningservices.co.uk and as you can see I’ve made half an attempt at writing blogs specifically to my field. What I would like to do now is ask a few questions from any experts here before I continue
Should all blogs link back to home page and is there any specific hieracy of how all the blogs should internally link?
For keyword research I can see free tools to use and Google alternative suggestions, is there any other strategy I should use at what is pretty basic levels.
How many keyword alternatives should I roughly throw into a blog that is approx 2000 plus words long, and is there any external linking that might help but not lose me link juice (if thats even still a think)
I’m really just wanting to increase my domain authority and mor so traffic in general. And any advice on how to strategies this via blogging would be most helpful
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1 Reply
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When it comes to implementing an effective SEO content writing strategy for trade websites’ blogs, there are several key elements to consider and For that you can also take help from the SEO content writing services. Here’s a step-by-step guide to help you:
- Define your target audience: Understand your trade website’s target audience and their specific needs and interests. This knowledge will help you create content that resonates with them.
- Keyword research: Conduct thorough keyword research to identify the search terms and phrases relevant to your trade industry. Use keyword research tools or consult with an SEO professional to identify high-volume and low-competition keywords that you can target.
- Develop a content plan: Create an editorial calendar outlining the topics and keywords you’ll focus on. Aim to cover a variety of relevant subjects that address your audience’s pain points, answer their questions, and provide valuable insights.
- Optimize on-page elements: Ensure that each blog post is optimized for search engines. Use the target keyword in the title tag, meta description, URL, and throughout the content. Make sure your content is structured with headings (H1, H2, etc.), bullet points, and internal links to enhance readability and SEO.
- High-quality and engaging content: Craft well-researched, informative, and engaging content that offers value to your readers. Aim for a balance between being educational and promotional, showcasing your expertise while providing useful information.
- Length and readability: Aim for comprehensive blog posts that cover the topic in-depth. Search engines tend to favor longer content (1,000+ words), but ensure it remains readable by using short paragraphs, subheadings, and bullet points to break up the text.
- Visual content: Incorporate relevant images, infographics, or videos in your blog posts to enhance engagement and make them more shareable on social media platforms. Optimize these visual elements by using descriptive filenames and alt tags.
- Internal and external linking: Include internal links to relevant pages on your trade website to help users navigate and improve website structure. Additionally, consider linking to authoritative external sources to provide additional credibility and value to your readers.
- Social sharing and promotion: Share your blog posts on social media platforms to increase their visibility and reach. Encourage readers to share the content by including social sharing buttons and CTAs (call-to-actions).
- Track and analyze: Use web analytics tools like Google Analytics to track the performance of your blog posts. Monitor key metrics such as traffic, engagement, and conversion rates to assess the effectiveness of your SEO content strategy. Adjust your approach based on the data insights gathered.
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