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Looking For Advice: Google Search Ads – Keyword Strategy
Hi Guys,
I have created a Google Search Ad Campaign with the following Strategy:
* My Ad Group has only 12-15 important keywords with Match Type = Phrase Match
* I have created a very extensive list of Negative KeywordsI want to know if:
1. Is this a good approach?
2. Will Not having exact Match Type Keywords adversely impact the campaign performance?​
Please Help! TIA
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