Location insertion for RSA’s, who knew?

Forum White Hat SEO PPC Location insertion for RSA’s, who knew?

  • This topic has 9 replies, 1 voice, and was last updated 1 month ago by Frostbite282.
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  • #8347
    seohelper
    Keymaster

    I have been doing dynamic location insertion into ad text using ad customizers and using city names as the text field which has worked great. I wanted to see if ad customizers worked with RSA ads and to my surprise they have dynamic location insertion as a standard feature. It is not available for regular extended ads. The command is {LOCATION(City)} or state or country. Was anyone else aware this existed and if so, how long has this been a thing?

    Edit: Apparently this is brand new and something I have wished for a long time.

    [https://support.google.com/google-ads/answer/9970276?hl=en](https://support.google.com/google-ads/answer/9970276?hl=en)

    #8350
    lensflare1

    Wow never knew this either, thanks for sharing!

    #8348
    insite

    I’ve been testing the State option on ads targeting the entire US almost as soon as I saw that a few ago. Works beautifully.

    ​

    Hoping Microsoft adds the feature quickly. =)

    ​

    Speaking of Microsoft, I went to create a campaign in one of my Microsoft accounts, and it gave me the option to set up an Audience Campaign. Checked other accounts, but only one so far. Worth looking into.

    #8351
    shazbah

    Hoping they bring it across to ETAs but not holding my breath. Also discovered this about a week ago after going down the ad customizer/city list route for years.

    #8352
    PreSonusAmp

    This is possible in ETAs using custom feeds (at a more granular level too). I think the goal is to entice users over to RSA by rolling it out there.

    #8349
    Rodendi

    Didn’t know this was a feature for RSAs out of the box.

    Great find, will have to play around with this tomorrow. Have my upvote. 🙂

    #8353
    MediaKey-Marketing

    I have put some thought into this and feel the ad customizers via a feed setup is better because you can actually see what cities triggered conversions the most. I am not sure this is possible in this new configuration as the database is hidden.

    #8354
    imthedan

    Didn’t know this. Thank you!

    #8355
    Plueschgesicht

    Not sure if I read this correctly, but it sounds like this only inserts the location you are targeting in a campaign, opposed to ad customizers inserting the actual user location?

    >Locations are selected from your campaigns location targeting.

    Has anyone tried this yet?

    #8356
    Frostbite282

    Thanks for posting!

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