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Local Service Ads Questions
Home services business, I just signed up for Local Services Ads. I have a few questions with regard to setup:
1. Bid Strategy? I have it set to automatic – I’m assuming that this is fine for now?
2. Business Hours. I have pretty normal business hours, but I’m willing to take calls during the evenings, so I’m wondering whether my cost per lead would be lower if I don’t share the same business hours as my competitors.
3. Service Areas: I have a much smaller area listed than my GBP, because I much prefer jobs closer to me. Is it ok that they don’t match? -
1 Reply
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I’d adjust your bid strategy from automatic and try to keep within a specific budget. If you do stay on automatic, watch it like a hawk as you may find it spending poorly quite quickly. In terms of business hours, yes you can reduce cost per lead by extended hours but only on bids during those hours. It’s okay that your GBP and service area don’t match. The two are unique forms of local marketing and can complement one another.
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