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Local Ads Strategy
What’s the campaign structure for search ads? How many keywords, ad groups, and ads should be in the campaign? What is the best practice?
Currently the structure I am following is I search 20 to 25 keywords and create 3 to 4 ad groups and put similar keywords in each ad group and create at least 2 ads in each ad group.
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1 Reply
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Structure is less about the number (i.e. how many) and more about the what (i.e. how is it organized).
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I care more about the theme as opposed to the number of keywords and adgroups. Quantity of adgroups and keywords are rarely factors for me.
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Any suggestions how can I find local marketing service agencies?
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