• PPC

  LinkedIn launched engagement retargeting

  Posted by seohelper on July 4, 2020 at 10:55 am

  ## What: On June 2nd, LinkedIn announced engagement retargeting options for video ads and lead- generation forms. This will allow advertisers to reach users who have watched 25, 50, 75, 97%, or 100% of their video ads, as well as those who have opened or submitted one of their forms.

  **Why:** As LinkedIn is a platform designed for professionals, it normally takes longer to convert prospects into customers and ensure you’re targeting the right people. Plus, in just one example, LinkedIn stated that the new remarketing capabilities increased TOPdesk’s conversion rate by 20%, while their cost per conversion went down by 24%.

  **The result:** Audiences for lead-gen targeting can be found under Matched Audiences > Account Assets, and will have a minimum size requirement of 300. Audiences for video are in the same section, though this also extends to users who watched your video on the Audience Network.

  brian_leung replied 3 years, 10 months ago 1 Member · 1 Reply
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  brian_leung

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  July 4, 2020 at 11:06 am

  Thanks for sharing this

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