Forums › Forums › White Hat SEO › PPC › Linked Accounts on Google Ads Account? PPC Linked Accounts on Google Ads Account? Posted by No-Acanthaceae2656 on March 17, 2023 at 2:39 pm Is it necessary to link accounts (ie. GA4) to a Google Ads account if I’m using GTM? Or does GTM take care of everything when it comes to conversion tracking? No-Acanthaceae2656 replied 1 year, 1 month ago 2 Members · 1 Reply 1 Reply Kind_Basket_7466 Guest March 17, 2023 at 5:26 pm You can use GTM for conversion tracking without GA4. But if you want to double check, it’s recommended to link to GA4. Charming-Ad-2909 Guest March 17, 2023 at 6:38 pm if you want to get all the ads data in analytics you need to connect them Log In to Reply Log in to reply. Log In to Reply Start of Discussion 0 of 0 replies June 2018 Now