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Let’s say someone posts a video as part of a tweet (it plays automatically as you scroll past). If a user pauses to watch the video, is that considered an engagement? Or merely an impression?
Let’s say someone posts a video as part of a tweet (it plays automatically as you scroll past). If a user pauses to watch the video, is that considered an engagement? Or merely an impression?
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1 Reply
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This is an impression. Engagement would be them interacting with it in some way: comment, like, link clicks, replay.
On most platforms it describes the difference if you go into analytics.
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It’s a view – it depends on how long they view.
Meta measures time by something called a flick, that’s the average length of someone’s attention.
Meta measures if someone gives a piece of content more flicks than they usually do (more of their attention), and the algorithm adjusts accordingly; designed to serve you the content that keeps you on the platform longest.
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