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Let’s learn – What Tactics should Ecommerce pros Learn from Lead gen Pros? And vice versa?
I’m helping a local service company with lead gen, but I come from an ecom background. They never even considered using TROAS for their Google Ads, and it’s been a best practice on the ecom side for a while. The lead gen folks were (understandably) still nervous about broadening their keywords and putting their budgets and bid strategies into a portfolio — lead gen especially B2B has lower conversions typically so it’s harder to prove that this strategy can work over the past 2-3 years than with ecom, so they’ve been going manual and hitting a wall.
Can you help me think of other examples of either ecom strategies that lead gen folks can deploy, or lead gen strategies that ecom people can deploy?
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