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Leaving a campaign on?
I got help to make a campaign and it started off really well getting over 6 sales in one day (about three days into the ad) and over the course of about 1 week it dropped to about 2 sales a day on average (some days less). I left it running for 2 weeks total and it never picked back up again. I have the ad currently paused, but it hasn’t been a week yet.
Should I try unpausing the ad and leaving it for a bit, or should I try making a new ad using the data I gathered from my previous ad?
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4 Replies
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How much are you spending?
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Facebook ads need to be replaced after a while, cause if the audience is narrow, it may be that the batch your ad is being shown to have already seen it and made the decision to buy or not to buy, so you could be showing it to people who have already seen that ad.
Sometimes changing the image helps. Sometimes changing the image AND the offer helps too.
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You might be targeting too narrowly and have already run into ad fatigue problems. Or this is just a random up/down, you have a very small sample size to evaluate performance at this point.
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Are you still profitable with two sales a day?
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