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Landed A Social Media Manager Job To Grow A Personal Brand – No Experience – Advice Appreciated
So I somehow managed to land a job as a social media manager for an individual who wants to grow their personal brand, separate from their business.
It’s a high paying job, more than I’ve ever made, but, here’s the catch: I have little to no experience with the workload for this position. I’ve been working as both a video editor and social media manager for multiple content creators, but that mainly consisted of reformatting and re-editing their already made content and posting it on platforms like TikTok, Instagram, etc.
This new job, however, requires me to work on identifying trends, AND coming up with ideas for content, both videos and other posts, and then working with a videographer to ensure they’re made properly. Thankfully the client is very easy going, open to changes and ideas, and doesn’t seem to have any unrealistic growth goals.
I think I can do it, but I’m so very anxious about the new job. So I wanted to ask you for any advice, tips, or recommendations for resources to learn, or tools to use; or maybe just tell me how screwed I really am
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1 Reply
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Hahaha, You’re not screwed. I have been doing some stuff myself and I think I can help you.
Feel free to dm me. -
>or maybe just tell me how screwed I really am
Well, very.
Sorry, but this is the biggest thing wrong with social media as an industry. This assumption that there’s absolutely no skill involved at all.
Money can bypass a lack of experience in some ways. You can buy ads, campaigns, boost things etc. But even that has limits.If you need to find broad trends, your ideal spot is a large, LARGE list of fringe influencers. People who are not a-list celebs. People famous for things like twitch, yt, instagram are more likely to be in that group that is first to ride or cause trends.
But those groups also include people with no influence at all. Instathots, people famous for simply being funny, loud, or the first to step into a genre.
You can identify the kinds of groups these things rise up from doing things like digging into the last 12-18 months of things on Know Your Meme and seeing the deep dive analysis of where some memes came from. A top tier social media manager should know the full path of at least one meme. To understand how these things come to pass.
But for building a personal brand, it depends on what this brand is. Venture capitalist is different to author, or tech bro.
Now you’re starting to get into needing to find other people of influence in the same “category” and what circles they move in. Then you need to compare wealth level, age bracket, current audience and intended audience.
You need to be able to produce content that keeps existing followers engage always, but also attracts new followers. You want things people are going to share to grow. You need your content expanding into new people constantly.
A shares to their followers. Some of them choose to follow. Now you have A, B and C to see the next post.When your audience is small this stuff matters even more. A big pool of followers is simply more likely to have more influencers and micro influencers in there. A small pool does not.
Apart from finding the trends, topics of interest, even the current “meta”, you also need to find your audience. One of the easiest ways to do that is to borrow from others.
You use the existing power of the brand, the person, cash, collateral, whatever the hell else they bring to the table, and you collaborate. You do podcasts, cross promos, guest posts. You trade something you have (money, power, time, energy, hand held blenders) for the audience someone else brings.​
That’s a high level view of starting to build the strategy to grow a personal brand for someone of notable influence. If this person is an actual nobody, then it’s gonna take 3x as long and cost 5x as much.
That info can help you row. But you’re still trying to cross the ocean in a leaky boat with no experience in boating at all.
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Dm me I’ll send you my discord and you can message me if you have questions (:
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Just remember, imitation is the sincerest form of flattery ?
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Fake it till you make it society.
Oh but ask total strangers for help….that’ll save you.
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