Forums Forums White Hat SEO Keyword cannibalization: Homepage vs Blog Post

  • Keyword cannibalization: Homepage vs Blog Post

    Posted by N-o-spells-no on April 27, 2024 at 11:25 am

    Please can I have opinions on the right steps to take?

    The main keyword for my homepage is 'personalised gifts' (example) but I am getting the most impressions/clicks for this keyword on my blog 'What are personalised gifts?'. It's a comprehensive blog post with special attention to EEAT.

    Here are the options I was thinking of:
    1. Taking all the info from the blog and incorporating it into the homepage
    2. Remove the blog and redirect to the homepage
    3. Leave it how it is but make the blog post more of a landing page to help conversion

    N-o-spells-no replied 1 week, 2 days ago 2 Members · 1 Reply
  • 1 Reply
  • NudaVeritas1

    Guest
    April 27, 2024 at 11:49 am

    I highly recommend leaving the blog post as it is and just add a prominent CTA section to the blog post. Otherwise you will likely just loose that ranking

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