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Keyword cannibalization: Homepage vs Blog Post
Please can I have opinions on the right steps to take?
The main keyword for my homepage is 'personalised gifts' (example) but I am getting the most impressions/clicks for this keyword on my blog 'What are personalised gifts?'. It's a comprehensive blog post with special attention to EEAT.
Here are the options I was thinking of:
1. Taking all the info from the blog and incorporating it into the homepage
2. Remove the blog and redirect to the homepage
3. Leave it how it is but make the blog post more of a landing page to help conversion
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