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It’s hard to find a good Advertising/Optimization Solution with a feature set which I think is pretty prevalent !!!
We are a new and small eCommerce company looking for a solution to help us with cross-channel ad/campaign optimization. We have a very small engineering team not dedicated to marketing, so we have been looking for a good analytics solution requiring a “near-zero” engineering effort that could provide daily/weekly actionable recommendations with some automation. Unfortunately, we haven’t been able to find one which fulfills all our seemingly general requirements.
Why isn’t there/Why is it difficult to find, a one-stop cross-channel marketing analytics solution providing the following feature set?
1. Autonomous monitoring for campaign KPIs – Anomaly detection
2. KPI trends and analysis with respect to all the key drivers of the KPI.
3. Recommend Actionable insights based on KPI anomalies and trends.
4. Enable experimentation (split/fork campaigns, A/B tests, etc.)