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It this a Sign to Shut it down, Re-Work and Re-Launch?
I’ve been testing ads, variations, campaigns and bid settings.
$200 daily budget with a $95 TCPA for a $130 product with upsells.
Would get acceptable results, get some sales, then google stops showing the best performing ads. I leave it for a few days then I get the recommendation to increase my daily budget to $1,650….. Because my ads are “No showing during their busiest times”.
Seems like it’s doing this with every campaign. It will grab a few hundred dollars. Give me sales, then slowly drag me into the negatives, shut it down and tell me to throw more money at it.
Should I just pause the ads, tweak the videos a bit and Re-Launch?
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1 Reply
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It’s so campaign/product specific. I don’t know what your own target ROAS is or what sort of campaigns you are running.
On some accounts I look after we also have budget warning which we ignore because we are happy with our TROAS and spend. Googles budget recommendations usually come at a cost to ROAS, at least thats what I have found
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