Is using paid promotion on social media, potentially a very bad idea?

Forum White Hat SEO Social Media Is using paid promotion on social media, potentially a very bad idea?

  • This topic has 4 replies, 1 voice, and was last updated 1 week, 6 days ago by tway1234loza.
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  • #12707
    seohelper
    Keymaster

    Hi,

    Can anyone corroborate a theory that I have, that using paid promotion on social media might actually be a very a bad idea to assist with growing a YouTube/Instagram account. I say this because could it be true that once the Algorithms know that you’re willing to pay, even if it’s only a small amount, you’ll find it very hard to ever stop paying, because the Algorithm will then restrict your growth to try and force you to start paying again?

    I’m a musician whose plan was to initially put out covers and remixes to gain growth and then follow this up with my own songs. I started posting on YT & IG in early 2019 and used some paid promotion for about a year. This enabled me to gain around 10 subs per week on YT and to grow my IG page from a few hundred to around 4500 followers. As I was only 16 at the time and still at school, I eventually ran out of money that I’d saved up from a summer job, so had to stop paying YT/IG and rather than then having a base to build on, I immediately found that I only gained a sub or two per week on YT and started to lose around 30 IG followers per week. It’s almost as if someone at IG lowers my followers by this exact amount each week, as the loss is very consistent even now.

    I completely accept that it’s a long hard struggle to grow on the likes of YT & IG for everyone and I also accept that there is always room to improve my music/videos, come up with novel ideas and stay on top of what is trending but I can’t help thinking that if I’d never used paid promotion, my posts might have been pushed out that little bit more on both YT & IG. I must stress that this is not a rant or bitter comment, as I feel very lucky to have parents who support my music and who’d bought my instruments for me, but I was just wondering if anyone else had a similar experience using paid promotion on the likes of YT & IG?

    Alternatively, If anyone can suggest something else that I might be doing wrong, I would really appreciate the feedback (my YT/IG links are in my profile bio)

    Thanks very much for any thoughts on the above,

    Shona

    #12708
    Cykatd

    I can’t speak for YT but as far as Instagram goes, if I’m not consistently putting out good content, I’ll lose more followers than I’ll gain. I think the algorithm pushes the posts to people who are likely to engage with a post in whatever the algorithm determines is the audience. So you will get better results from a paid ad than organic growth alone. I’ve had plenty of posts get 300k+ impressions organically and only gotten maybe 30-50 followers from it. I’ve also done $20 promotion and gotten 40 followers.

    I’ve noticed that putting out Reels every other day has kept my impressions on my posts have done quite well

    #12709
    LauraNutt

    For any social media platform, if your content/ post is:

    1. not solving people’s issues
    2. not connecting with your audience
    3. people don’t find it engaging enough

    Be it organic or paid, it will next to impossible meeting your KPIs, especially in the case of YT and IG you should be proactively posting videos that people can relate to (whether they are funny or solving anyone’s problems). Also, take a close note of the interaction on each of these platforms, that will help you to strategize your next posts.

    Hope this helps 🙂

    #12710
    shonatiernan

    Thanks very much for the feedback Cykatd and LauraNutt, I appreciate you taking the time to do this. I’ve got to spend more time looking at this, as I realise there is room for improvement. Thanks again, Shona

    #12711
    tway1234loza

    hope this helps?? r/FreeInstagramLikes4U still a new sub

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