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Is this fair pricing for SMM?
I am a social media manager with 6 years of experience located in California. I’ve recently begun to do freelance work and would love some help with pricing.
My first client I charged way too little and did WAY to much (social media coaching, Instagram management, Pinterest management, tiktok management, and website/seo management all for $600 – I was also helping her write her blogs and reach out to brands for UGC work ????). I learned my lesson lol
I have a new restaurant client who is also located in California and is interested in having me manage their social media.
Does this look like fair and reasonable pricing given my experience and the work going in to each package?
1. Basic Social Media Management Package:
– Includes a comprehensive social media strategy development, 10 monthly posts (original content), community management (up to 3 hours per week), and monthly reporting with insights and recommendations.
* Price: $900 per month2. Standard Social Media Management Package:
– Includes a comprehensive social media strategy development, 14 monthly posts (original content), community management (up to 5 hours per week), monthly reporting with insights and recommendations, and ads management (up to $1,000 ad spend per month).
* Price: $1,500 per month3. Advanced Social Media Management Package:
– Includes everything in the basic package, 18 monthly posts (original content), social media ads management (up to $2,000 ad spend per month), and Yelp and Google Business management (responding to reviews and messages, uploading photos, and adding content).
– Price: $2,250 per monthSome add-ons for the packages that don’t include them:
* Additional platform posting (repurposing content) – Starting at $250 per platform
* Ads – Starting at $250 a month (up to $1,000 ad spend per month)
* Yelp Management + Google Business – (respond to reviews, upload photos/add content, answer questions/messages) – $500Any advice? I was also thinking I should include more add-on options.
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1 Reply
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I’d make sure you’re at least getting $100 an hour. Reduce the number of posts if not.
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My 2 cents for package 1 assume you’re taking 10 hours a week to make the 10 posts could be more or less, and you’re doing 3 hours of management, which includes posting, commenting and interacting with other accounts. That’s about 13 hours a week, so the $900 package equals around $69.23, which is on the low end, especially if you’re doing original content and not using Ai, copy or image generators.
I’d say run the first offer at $900 for 3 months for new customers, and let them know it’s reduced from your original price of $1300.
For all the packages, you should add at least $300 more. The work you’re doing with original content should not be undercharging unless it’s for promotions or to get the ball rolling. -
The three tiers is good. The add ons I’d actually get rid of completely and have them be out of scope extras that your give them a rate for. Every client will have different potential ad on needs and you don’t want to information bombard them. I’d change your pricing to $1200, $1800 and $2500 if I were you.
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Mate it is pretty good pricing. Question: where are you looking to get clients from?
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How many platforms are you using, Facebook, IG, Twitter, Pinterest which ones?
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What tools do you use to manage your client’s social content?
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Question: if you say you create original content for the restaurant for Instagram, does this include the concept, shoot and postproduction of up to 18 reels a month?
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Remove the of ad ons outside of tiers. You don’t want to come across as nickel and dimming them on every little thing right off the bat.
Side note: capping the ad spend at 2K in your top tier is a bit strange, especially if you eventually have some corporate clients with much bigger monthly ad spends in 5,10,20k+ per month range.
You also don’t have a social media ads/ads package. Not all clients need social media management, some just want an agency to do their search and social ads. (assuming you want to offer that service) -
Brother can i offer my service to you? I am media buyer btw
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I’d say this seems to be in line with what I’ve seen. I do think Tier 1 may be a bit low and I would think about making your highest package higher to act as an anchor. Nobody will really buy it, but it makes e erythinv else look more reasonable 🙂
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